Interview powered by Swapsee
Edgar Gonzalez is the founder and director of the 3DFilm & Music Fest Barcelona, whose second edition took place last Thursday. He is also the owner of a company called Viva3DFilms. Edgar uses Swapsee regularly to find freelancers and collaborators for his projects.
Can you tell us a little about yourself, what do you do?
I have worked in film and television throughout my professional life. I've been lucky enough to work in different roles within film productions. From camera and cinematography, to editing, producing and directing. This versatility gave me the opportunity to work in a number of television series productions in London, where I lived for almost 20 years. During that period I worked for all the broadcasters in the country, and in particular I worked on a BBC series devoted to the environment called "Planet Earth".
4 years ago I was fortunate enough to do an intensive professional course in stereoscopic 3D at Twickenham Studios in London with Phil " Captain 3D " McNally, stereoscopic genius of Dreamworks.
Several months later I did an internship at Ravensbourne University in London, where I participated in a stereoscopic 3D short film for which we won a prize in the 3D film festival Dogville.
What is 3DFilm & Music Fest Barcelona? How did this project come about?
3D FILM & MUSIC FEST BARCELONA is an international event of audiovisual creative talent in the specific field of stereoscopic 3D production whose sole subject is music.The project was born from the need to disseminate and promote stereoscopic 3D production.
When 3D movies began to be released, theaters changed to accommodate digital projections and 3D TVs began to be sold, recurrent complaints from the public were about the lack of good content; lack of television programs in 3D.
I grew up in America under great influence of television. I'm from the MTV generation and I admit my addiction and admiration to this TV channel, and like many of my generation was captivated with the channel’s audiovisual novelty. Moreover, my favorite toy, anecdotally, was a View-Master which mesmerized me every time I looked at those spectacular 3D images of American landscapes and characters.
This union between sound and image is what I want to recreate today, but the current level of technology that makes viewing 3D images possible with glasses now, will be a matter of the past in the near future.
On Thursday last week, the second edition of the Festival took place. How was it? Will there be a third edition?
The festival is a year old baby ... Only a year ago we made our first edition. This year we celebrated our second edition of the competition with more films of the highest quality, more collaborators, and a larger audience. We have much to learn and improve on the organizational aspects but we're working on it.
The ambitions for the Festival have been huge since its inception. For now it was only the lack of budget that stopped us from carrying out a series of creative and magical proposals we had in mind, some already written on paper since last year.
Yes, there will be a third edition. We are working on it and hope that some of our creative ideas find sufficient interest from one or more of our sponsors.
Could you please talk a little about the present and the future of digital 3D technology?
There’s a metaphor that I never get tired of repeating: the present stereoscopic 3D technology is the seed of a frugal tree that we are watering every day so that the new generation of film and television makers can pick the fruit, within just a very few short years.
Besides being the director and founder of 3DFilm & Music Fest you also have a company called Viva3DFilms ... What services do you offer?
Our goal as creative people is to serve stereoscopic 3D productions for positive diffusion of this technology and this new visual language. As such, we advise the feasibility of any audiovisual project that comes our way to adapt it to 3D stereoscopic film, television and the Internet.
Websites that we should visit:
And finally: If you could spend a day in the mind of another person, who would it be?
If that would mean that I could understand instantly what they think, I would say any scientist, mathematician, physicist, because they have minds that I have always been intrigued about. Quantum physics is something very difficult for me to understand, the same as for Homer Simpson in that episode of the Simpsons about this very topic.
Another person would be Leonardo da Vinci, because of his talent, diversity and versatility; there is no one like him.
The only thing that would bother me is that spending just one day in Leaonardo’s mind would be only a flash, and I surely would get frustrated for not being able to spend one more day ... and another ... and other.
I will never get tired of appreciating his artistic and creative legacy and admiring the influence he has had on multiple fields of science and current technology.
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Cecilia Tham is the mastermind behind Makers of Barcelona – one of the most popular co-working space in Barcelona. An architect by training, she's against the rigidity of that label. She's above all a maker with a passion for creating things.
Tell us a bit about yourself
Mastermind, compulsive maker, design victim, tiger mom, pimp of peeps, desperate learner, internet addict, China-Iberic American
What is your objective with Makers of Barcelona? Where do you see the project in 5 years time?
I like to see MOB grow, having contacts more with the neighboring communities within Eixample Dreta, and I like to see the area turn into a "Creative District" or a Makersville, where people know right away that this neighborhood is the coolest in town, where you can find talents, be creative and do stuff!
Are we in the middle of a creative explosion in the internet and tech sectors?
We are in the middle of a crisis, economically, existentially, culturally, and pretty much everything else.. Every time there is a crisis, (in every revolution, war-time, depression etc), people are being tested, and this forces them to be creative (problem solving). What's key and different, now, is that we have four key ingredients to the equation. First is the access to information: You can find any tutorial on any topic is 0.25 secs via Google. (I recently found a tutorial on how to build your own bio-3d printer at home). The second is that technology is dirt cheap, small computer components that are highly customizable, 3d printers that costs 300€, makes it accessible to all to build anything they want. Third, because of the social media capabilities, anything you do that is newsworthy can go viral immediately, this provide easy access to communication to the public. And lastly, with the help of crowdfunding and crowdsourcing, anybody can now have access to funding their projects. All of these ingredients together, allow any individuals, regardless of class, gender, education level, background, to have multiple possibilities to build, make, invent, create, craft, execute, pretty much anything they want.
Some people are starting to talk about a bubble 2.0, what do you make of that?
No idea what that is... Like a tech bubble? It doens't really matter nor does it affect me. We are not in the business of speculation. We are in the business to make and to create, NOW, not in the future. I just keep doing what I do best and what I enjoy the most, and hope that it will turn out alright.
Formally you're an architect, what pushed you to become Mastermind @ MOB?
I hate labels that are so specific. Yes I am an architect by training, but I like to think of myself as much more than that, hence my twitter profile. I become mastermind@MOB because I was desperate (remember, crisis?). I landed in Barcelona 12 years ago after having finished my Master as Architect in the US, and I landed here in Barcelona, with no contacts, no friends, I didn't speak the language, didn't have a job, couldn't really compete with architects here, basically felt like someone just cut off my arm.... I thought it would be so cool if there is such as thing as "Monica's House" from the tv-show "Friends", but for creative professionals, sort of like "Quatre Gats", a meeting point for artists 100 years ago, and this is where the idea of MOB came from.
Websites you visit every day and we should too:
gawker and buzzfeed? just kidding. I love instructables.com. Wired.com. Makezine.com. But that's cause i like to make stuff...
People we need to follow on twitter:
I don't really have time to tweet, so i can't really recommend anybody....
If you could spend a day in someone else's mind who would that be?
Olafur Eliasson, amazing artist...
At BcnIn, we have been working hard over summer and we have closed a partnership with Swapsee, an online-offline platform for entrepreneurs and professionals based in Barcelona, where users can advertise their services as well as find collaborators and talent near them. The goal of our collaboration is to actively help professionals in Barcelona connect with one another and work better together.
Commenting on the new deal Josep Maria Ros, CEO of BcnIn, says: "At BcnIn we are very excited about this collaboration. When Jan-Willem Bode, CEO of Swapsee, approached us a few months ago we immediately thought it made perfect sense for us to work together. We believe Swapsee's marketplace is the perfect addition to our BcnIn offer, and hope our members will make the most of it".
Jan-Willem Bode, founding partner and director of Swapsee, adds: "BcnIn has done a great job helping international professionals coming to live to Barcelona settle and integrate in the city. We believe many of our members will benefit from attending joint BcnIn-Swapsee events and use each others tools to do business and get things done."
What’s in it for BcnIN members?
Thanks to BcnIn's partnership with Swapsee, now BcnIn members can also enjoy the benefits of having access to a vibrant online marketplace filled with great professionals and find projects, potential partners and clients. On top of the marketplace, BcnIn members can stay informed and entertained by reading the articles and posts on Swapsee's community board and Facebook page. Networking, either virtually or physically, is also key to Swapsee's strategy and members may attend Swapsee's networking events as well as interesting workshops. Furthermore, Swapsee is in an exciting expansion phase with new communities opening in London, Bath/Bristol, Amsterdam, and Charleston (US) as we speak.
Welcome to the last in a series of three posts that addresses one of the most acute problems a reluctant salesperson is likely to face – the fear of selling. If you missed the first two posts you can view them here (part I and part II). Carry on reading to see the final five tips.
#10 Don’t do what you don’t like
Once you’ve analized your fears, you may find that there are certain aspects of sales activity that you just can’t get over, so simply eliminate them and find an alternative way to get the same result. Could you get the same sales by selling on the web instead of face-to-face? Could you set up a webinar rather than a physical presentation? How about using the telephone instead of going to a meeting? (that’s what worked for me at the beginning of my career). You can even find agencies that will do it all for you so that you can concentrate on what you do best.
#11 Note down and analyze all the reasons for the NO
I’m talking about objections, the thousands of ways the customer has to tell us “I don’t want what you’re selling”. Some of these will be acceptable, but you’ll learn to spot “the usual suspects” that come up time and again and have answers ready for them. The truth is that in many cases the prospect won’t have understood your value proposition so remember, you’ve got the right to keep on trying.
#12 NO is not NO forever
Sometimes we ask the wrong question to the wrong person at the wrong time, and they tell us NO. In these psychologically crucial moments the salesperson has to keep a cool head, summon up all his/her courage and keeping asking questions to understand “Why not?” (I cover this in Las 5 preguntas de calificación de una oportunidad in the Spanish language versión of www.sales-psicosis.com) . There are thousands of reasons why the door should not remain shut forever. If you can retire gracefully from the conversation you can always go back and try again. Make a note and go on to the next call.
#13 Celebrate your successes
Professional salespeople are in a constant state of self-analysis, identifying good and bad points in their performance. You should do the same. Even though they may seem insignificant at the time, you must celebrate even the tiniest of successes in order to boost your morale. One interested prospect yesterday but two today! – fantastic! Any progress is good.
#14 Set realistic goals
Everyone makes mistakes in the beginning, so set yourself realistic goals. Make 10 calls today, 20 tomorrow etc.. You’ll soon develop a good level of expertise and before long you’ll say to yourself “I’m not scared of selling anymore!”